Wednesday, 22 October 2008

Promote Your Business: Using Personalised Stationary

Everyone entering into a career as a freelance writer can have all the writing skills in the world and still may not make that career a success. This may sound daunting but it is a fact. Any businessperson needs skills relating to self marketing. It is essential that any freelance writer learns how to market him or herself in order to get work. Some use websites, others use composed advertisements but the best place to start marketing yourself is in your local area by going to fairs, work expos and visiting local businesses because it is the people attending the events and local businesspeople that will put work your way.

To market yourself effectively you will need to look the part. One of the best ways to do this is to use personalised stationary. There are many companies around that offer personalised business stationary and many of them allow you to create your own business cards, letterheads and other stationary that you may need. By using these services, you can create your own logo and font relatively easily and thus make an impression on those individuals that may hire you.

Business cards are essential to hand out so that individuals can contact you at a later date if they need any writing completing, such as content for a website. Those business cards should include your name, address, phone number and email. You may also include your logo and motto or a short sentence giving them a reason to hire you. They can keep your card for future reference, thus making your marketing campaign a long term one rather than an instantly forgettable one.

If you do want to try out your own business cards then a company called VistaPrint is a great place to try. They offer free business cards (which can be found behind the link) for all new customers so you will only have to pay postage and packing for your first order, unless you decide to order stationary and other essential items as well. Their prices are reasonable so check them out if you want to save money and mount a successful marketing campaign. I use them and I have to say that I find their products value for money, especially the repeat order function available. After all, with any luck you would need more cards in the future!

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